Dove #TurnYourBack

Dove is spearheading the #NoDigitalDistortion movement, urging people to reject the new Bold Glamour filter. Developed by Ogilvy and DAVID, the influencer-led campaign aims to raise awareness about the harmful effects of the filter on social media users. Within just seven days, the hashtag has garnered over 365 million views, highlighting its widespread impact. As the campaign gains momentum, influencers share personal stories The hashtag #TurnYourBack quickly spreads across socialmedia, garnering millions of views and sparking conversations about the importance of promoting genuine beauty standards.